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FOR IMMEDIATE RELEASE:
January 2009 - Brenda Potts

Due to unprecedented growth over the last year SHE Safari LLC, makers of fine women's outdoor clothing will be changing its name
to SHE Outdoor Apparel. SHE Safari will remain under the umbrella of SHE Outdoor Apparel as the company’s safari collection
while the other collections will carry the SHE line branding.  "Our safari line was the flagship of the company. We received
overwhelming response to the initial SHE Safari designs which led to subsequent SHE Upland, SHE Camo and SHE Shooting
collections," explained Pam Zaitz, President. "Our latest addition is SHE Style, an exciting collection of designer logo wear."
"Women are going into their local stores asking for SHE Outdoor Apparel. Retailers are calling us every week to set up accounts. It is a true
testament to the appeal and quality of our collections, and to the rising demand for our women's outdoor apparel," stated Brian Zaitz, CEO. "Because
of the additional styles and our rapid growth, the name change was long overdue. SHE Outdoor Apparel more fully represents the company and its
future plans."

SHE Outdoor Apparel collections are available nationwide. Log on to
www.shesafari.com to find a dealer near you or call 281-448-4860.
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