Bushnell to Acquire Final Approach and Kolpin Hunting Product Lines

Overland Park, KS - 8/2/07 — Bushnell Outdoor Products, Inc., the worldwide leader in sports optics,
premium eyewear, and outdoor accessories for 60 years, announced today that it has entered into an
agreement to acquire the Final Approach and Kolpin Hunting Product Lines, from Facilitator Capital
Funds, a Milwaukee based private equity group.

Kolpin® is a premier provider of high quality hunting and shooting products.  The acquisition includes
two primary product lines — the Final Approach® brand of waterfowl products, and the Kolpin line of
shooting accessories. Not included in the sale to Bushnell is Kolpin Powersports, which manufactures
and distributes a full line of ATV and UTV products and accessories. Under the terms of the acquisition,
Kolpin will retain the brand name and provide a long-term licensing agreement to Bushnell.

This acquisition continues the expansion of the family of outdoor brands under the Bushnell Outdoor
Products umbrella.  The Final Approach brand is positioned as "The Waterfowler's Company" and was
the original developer of low-profile hunting blinds.  The product line now includes a wide range of
innovative products and accessories for the waterfowl hunting market, including a new line of innovative
duck and goose decoys.  The Kolpin line of shooting accessories includes Kolpin branded soft-sided
gun cases, slings and gun vises.

“The Final Approach brand and Kolpin shooting accessories will be a great addition to our company,”
said Joe Messner, President and CEO of Bushnell Outdoor Products. “These products are field-tested
and enjoy a reputation of quality and value amongst shooters, hunters, and our retail customers.” added
Messner.

The parties signed a definitive purchase agreement and the transaction closed on August 6, 2007.

This marks the sixth acquisition Bushnell has made since 2001. The most recent was the purchase of
Michael's of Oregon in 2005 and the addition of the Uncle Mike’s®, Hoppe’s®, Butler Creek®, Stoney
Point®, Uncle Mike’s Law Enforcement® and Blackwater Gear™ brands. The Tasco® sports optics
brand was added in 2002 and Bollé® and Serengeti® premium eyewear brands were acquired in 2001,
along with Moonlight night vision products.

Bushnell is a privately held company funded by WindPoint Partners, a private equity firm with offices in
Chicago and Detroit.

Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based
in Overland Park, Kansas.  Bushnell Outdoor Products sells its products worldwide under the Bushnell®,
Tasco®, Serengeti®, Bollé®, Uncle Mike’s®, Stoney Point®, Hoppe’s®, Blackwater Gear™ and Butler
Creek® brand names.  For information about any of these brands or products, please contact Bushnell
Public Relations at (913) 752-6105.
NEWS

Date:                For Immediate Release

Contact:           Jen Messelt – Bushnell Outdoor Products
                 (913) 752-6105 / jmesselt@bushnell.com
9200 Cody
Overland Park, KS 66214-3259
Phone (913) 752-3400
Fax (913) 752-6112
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