Danner Winner

PORTLAND, Ore.--(BUSINESS WIRE)-- Danner, Inc., a subsidiary of LaCrosse Footwear, Inc. (Nasdaq: BOOT), a
leading provider of branded work and outdoor footwear for expert users, delivered the fully rebuilt and refurbished
1974 International Scout to Expert Overhaul winner, Ann Muth of Louisville, KY. Danner developed the Expert
Overhaul sweepstakes to engage fans in a complete frame-off rebuild of the vehicle, to be restored to the expert-
grade standards customers have come to expect from Danner.

Ms. Muth, a nurse practitioner from Louisville, learned of the Expert Overhaul sweepstakes online and decided to
purchase a pair of Danner hunting boots for her nephew. Coming from a family of outdoor enthusiasts, she has
used Danner boots for many years.

“Danner is a brand my family believes in, and I’m so thrilled to have won this one-of-kind International Scout,” said
Ms. Muth. “The truck is rebuilt with tremendous precision and care and looks like it will last forever; I wouldn’t expect
anything less from Danner.”

Danner selected the 1974 International Scout for its authenticity and heritage, something that Danner customers
identify with in choosing their Danner footwear of choice. The sweepstakes kicked off October 1, 2007 and ran for
three months at nearly 1,000 participating retailers and online at www.danner.com. Ms. Muth was selected at
random as the winner on January 15, 2008.

Customers participated in the rebuild choosing Scout features online, including the exterior color scheme. Danner’s
professional overhaul crew worked hard to ensure the frame-off rebuild was restored with the same Danner promise
of quality and craftsmanship that customers expect from the brand. For more information on the Expert Overhaul,
please visit www.danner.com.

About Danner, Inc.

Danner designs and manufactures a complete line of innovative, functional and performance footwear for experts in
the work and outdoor markets. With a commitment to craftsmanship, Danner continues to build on the Company’s
76-year heritage of being the “Expert’s Choice” by making premium-quality hiking, hunting, occupational, uniform
and rugged casual footwear for men and women. Located in Portland, Ore., Danner is a wholly owned subsidiary of
LaCrosse Footwear, Inc. For more information, please visit www.danner.com.

Contacts:

LaCrosse Footwear, Inc.
Public Relations Manager
Erin Patterson, 503-262-0110 ext. 1393
epatterson@lacrossefootwear.com
or
StreetConnect, Inc.
Investor Relations
Michael Newman, 800-654-3517
BOOT@stct.com

American Icon is Rebuilt with Danner Quality and Craftsmanship